It took us just over a year but the Sydney ‘Journey inside your Brain’Experience has been ranked by AirBnb as number 7 in the top 10 Sydney Experiences.
Our experience differs greatly from other experiences in that it doesn’t showcase the beauty of Sydney or give a ‘physical’ experience like bush-walking, snorkeling or kayaking. It does take guests inside a 19th century Aussie pub for the experience and guests do love the irony of exploring their brain while having a beer!
We find 50% of our guests are locals or interstate visitors who want something a bit different or who are just interested in health, mindfulness and what makes them tick.
So far we’ve had 650 guests and over 200 5-star reviews. Special thanks to the AirBnB people for taking the risk on our ‘totally different’ experience and the hundreds of guests who’s stories and sense of humour never cease to amaze me.
Phil Dye has been described as the reluctant king of Australian citizen science.
He began his career as a primary school teacher on the South Coast of NSW. After 20 years of teaching, he retrained in Communication Management specializing in science and medical communication.
Phil worked for the NSW Blood Service and the Australian Bone Marrow Registry before eventually becoming the Communication Manager for the Australian Organ Donation and Transplantation Service (ACCORD). In this role he was the winner of the Golden Target Award for his community communication programs around organ donation.
He went on to lecture in Communication at the University of Technology Sydney and in 1998, wrote ‘The Father Lode’, published by Allen and Unwin. The book looked at the psychological impact on men of becoming a new dad.
Between 2011 and 2013, Phil worked with people with extreme disabilities. These were people who had up to 80 seizures a day or had never experienced a voluntary movement in their life. Music therapy played a dominant part of that work and began his interest in the brain.
In 2014 he became an educator in the School of Medical Sciences at the University of NSW. His role was to make complex concepts simple and use plain English to teach everyone from school aged children to visiting overseas medical delegations.
One of the concepts he explained was the use of the Deep Brain Implant to treat conditions like Parkinson’s Disease and Epilepsy. This further seeded his fascination with the brain and led him to create Mindz Brainplay – the first concept to take neuroscience out of the lab and into the schools, pubs, nightclubs and boardrooms. Mindz Brainplay operated through franchisees throughout Australia.
Covid-19 changed Mindz Brainplay from a multi-state entity to a single NSW entity. ‘Phil Dye the Brain Guy’is the result this devolution yet Phil remains as passionate about brain health and education as he was in 2014.